The Revitalising Central Geelong Action Plan sets out a 10-year agenda of initiatives to turn central Geelong into a magnet for new jobs and sustainable growth.

The plan focuses on:

  • people living and working in the city
  • permanent and construction job creation
  • demand for retail and services
  • creativity and vibrancy across the city day and night
  • new development opportunities
  • private sector confidence to invest in the city.

The Victorian Budget 2016/17 allocated $5.5 million to support the delivery of the Action Plan. This enabled planning to commence for significant projects, and initial delivery of early public realm improvements.

A first priority project is the preparation of a masterplan and business case for a world-standard, 1000-seat convention centre, a hotel and complementary commercial uses on the Deakin University waterfront car park site, in time for consideration as part of the Victorian Budget 2017/18.

The Minister for Planning has leading responsibility for delivery of the Action Plan, which was prepared by the Department of Environment, Land, Water and Planning (DELWP) in consultation with other government departments.

The Geelong Authority has played a leading role in advising government on important elements of change that will help Geelong's long term growth potential. It will continue to advise the Minister for Planning on the progressive implementation of actions contained in the plan.

A new Revitalising Central Geelong Partnership, comprised of officers from state departments and agencies and the City of Greater Geelong, has been established to work together to implement the plan.

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Page last updated: 15/03/21