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In Churchill, Moe, Morwell and Traralgon there is capacity for 9,500 residential lots (26 to 42 years supply) on zoned land.

Over the last decade, population in Latrobe has grown by 3,300 people to reach a population of 77,000. Around 330 dwellings per year have been built over the last 10 years to accommodate that population growth in smaller greenfield developments and infill sites. Traralgon has accounted for most of the population and dwelling increase.

Greenfield supply

At end of June 2022 there were an estimated 9,502 retail lots in zoned englobo greenfield land. There were no major residential infill sites identified.

Estimated retail lot supply June 2022

Area and type Unzoned Zoned Proposed Total supply
Churchill 0 1,494 97 1,591
Moe/Newborough 0 4,724 263 4,987
Morwell 0 1,220 123 1,343
Traralgon 0 1,223 358 1,581
Greenfield total 0 8,661841 9,502
All areas – Major infill 0 0 0 0
Total 08,661841 9,502

Major infill is not included calculation of greenfield years of supply.

Retail lots released with a title

Years of supply is estimated from long  and short term average lot greenfield release. Retail lots are considered released when a title has been registered and ready to construct a dwelling on.

Between 2018 and 2021 retail lot production has been averaging around 210 lots p.a. Since 2018 the level of retail lot production has been varied. In the first half of 2022, 186 lots have been released in Churchill, Moe, Morwell and Traralgon.

Greenfield retail lots 2015 to July 2022

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Size of greenfield retail lots

Changes in lot sizes can vary estimates of future supply. If recent lots are smaller than in the past, the estimated capacity of englobo land is increased.

Since 2015 the majority of lots have been over 500 m2 with most years, including 2021 and the first half of 2022, having more than 60% of lots over 650 m2.

Download data (CSV/239 Bytes)

Size of englobo lots

The size of englobo lots can also vary the rate at which greenfield land is developed. Large englobo lots, such as those over 10 hectares, can be easier to transform into larger developments. Smaller lots can provide opportunities for small to medium sized developments.

In Churchill, Moe, Morwell and Traralgon 27 zoned englobo lots have an area of 10 hectares or more which is estimated to produce 5,750 retail lots.

Estimated retail lot yield by englobo lot size

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Some englobo parcels known to be within the same development have been combined.

Page last updated: 11/06/23