Latrobe (Churchill, Moe, Morwell and Traralgon)

The Urban Development Program identifies greenfield land as land zoned for an urban residential use, such as land zoned General Residential Zone.

In Churchill, Moe, Morwell and Traralgon there is capacity for 9,500 residential lots (26 to 42 years supply) on zoned land.

These estimates of the number of years of supply are based on the average rate of lots released over a longer-term time period (between January 2018 and June 2022) and a shorter-term time period (between January 2020 and June 2022).

Recent population trends

Over the last decade, population in Latrobe has grown by 3,300 people to reach a population of 77,000. Around 330 dwellings per year have been built over the last 10 years to accommodate that population growth in smaller greenfield developments and infill sites. Traralgon has accounted for most of the population and dwelling increase.

Greenfield Supply

Greenfield land is made up larger lots commonly referred to as englobo land supply. It is classified as either:

  • unzoned future residential land; or;
  • zoned future residential land.

At end of June 2022 there were an estimated 9,502 retail lots in zoned englobo greenfield land. There were no major residential infill sites identified.

Estimated retail lot supply, June 2022

Town/Area

Development Type

Unzoned

Zoned

Proposed

Total Supply

Churchill

Greenfield

0

1,494

97

1,591

Moe/Newborough

Greenfield

0

4,724

263

4,987

Morwell

Greenfield

0

1,220

123

1,343

Traralgon

Greenfield

0

1,223

358

1,581

Greenfield Total

0

8,661

841

9,502

All

Major infill

0

0

0

0

Total

0

8,661

841

9,502

Retail lots released with a title

Estimates of the number of years of supply are based on the average rate of retail lots released over a longer-term time period (between January 2018 and June 2022) and a shorter-term time period (between January 2020 and June 2022). Retail lots are considered released when a title has been registered and ready to construct a dwelling on.

Between 2018 and 2021 retail lot production has been averaging around 210 lots p.a. Since 2018 the level of retail lot production has been varied. In the first half of 2022, 186 lots have been released in Churchill, Moe, Morwell and Traralgon.

Greenfield retail lots with a title, 2015 to July 2022

Download data for all graphs (Excel, 83.6 KB)

Size of greenfield retail lots

The years of supply of greenfield land partly depends on the size of lots being produced. If new lots are smaller on average than in the past the supply of englobo land is extended.

Since 2015 the majority of lots have been over 500 m2 with most years, including 2021 and the first half of 2022, having more than 60% of lots over 650 m2.

Size of greenfield retail lots with a title, 2015 to July 2022

Download data for all graphs (Excel, 83.6 KB)

Fragmented land

The rate at which greenfield land can be developed into houses can also partly depend on the characteristics of englobo lots. Large englobo lots, such as those over 10 hectares, can be easier to assemble and service. Smaller lots can provide opportunities for small to medium sized developments.

In Churchill, Moe, Morwell and Traralgon 27 zoned englobo lots have an area of 10 hectares or more which is estimated to produce 5,750 retail lots.

Estimated retail lot yield by englobo lot size

Download data for all graphs (Excel, 83.6 KB)

Page last updated: 24/10/22