Geelong (Geelong city)

State planning policy identifies the requirement to accommodate projected population growth over at least a 15 year period and provide clear direction on locations where growth should occur.

The Urban Development Program identifies greenfield land as land zoned for an urban residential use, such as land zoned General Residential Zone.

There are between 7 and 9 years of zoned greenfield supply in Geelong. With the addition of land identified to be rezoned, there are between 24 and 30 years of total land supply.

These estimates of the number of years of supply are based on the average rate of lots released over a longer-term time period (between January 2018 and June 2021) and a shorter-term time period (between January 2020 and June 2021).

Recent population trends

Over the last decade, population in Greater Geelong has grown by 52,000 people to reach a population of around 265,000. Around 2,600 dwellings per year have been built over the last 10 years to accommodate that population growth, in larger greenfields sites, smaller greenfield developments and infill sites. In recent years, greenfield estates in Armstrong Creek have accounted for a growing share of total growth.

Greenfield Supply

Greenfield land is made up larger lots commonly referred to as englobo land supply. It is classified as either:

  • unzoned future residential land; or;
  • zoned future residential land.

At end of June 2021 there were an estimated 20,558 retail lots of unzoned and zoned englobo greenfield land. There were also enough potential major residential infill sites for an estimated 698 retail lots. Major infill is not included in the greenfield years of supply calculation.

Estimated retail lot supply - Geelong June 2021

Town/Area

Development Type

Unzoned

Zoned

Proposed

Total Supply

Armstrong Creek / Marshall

Greenfield

1,978

12,600

2,455

17,033

Lara

Greenfield

415

27

0

442

Lara West

Greenfield

300

3,254

803

4,357

Northen and Western Growth Areas

Greenfield

40,028

0

0

40,028

Remainder

Greenfield

0

1,094

325

1,419

Greenfield Total

42,721

16,975

3,583

63,279

All

Major infill

0

630

68

698

Total

42,721

17,605

3,651

63,977

Retail lots released with a title

Estimates of the number of years of supply are based on the average rate of retail lots released over a longer-term time period (between January 2018 and June 2021) and a shorter-term time period (between January 2020 and June 2021). Retail lots are considered released when a title has been registered and ready to construct a dwelling on.

Between 2018 and 2020 retail lot production has been averaging around 2,050 lots p.a. Since 2018 the level of retail lot production has been varied. In the first half of 2021 1,092 lots have been released in Geelong.

Greenfield retail lots with a title, 2015 to July 2021

Download graph data (Excel, 75.6 KB)

Size of greenfield retail lots

The years of supply of greenfield land partly depends on the size of lots being produced. If new lots are smaller on average than in the past the supply of englobo land is extended.

Size of greenfield retail lots with a title, 2015 to July 2021

Download graph data (Excel, 75.6 KB)

Fragmented land

The rate at which greenfield land can be developed into houses can also partly depend on the characteristics of englobo lots. Large englobo lots, such as those over 10 hectares, can be easier to assemble and service. Smaller lots can provide opportunities for small to medium sized developments.

In Geelong 38 englobo lots have an area of 10 hectares or more which is estimated to produce 9,100 retail lots.

Estimated retail lot yield by englobo lot size, 2015 to July 2021

Download graph data (Excel, 75.6 KB)